A few weeks ago VP at Gulfstream Airlines Mickey Bowman said a new name for the airline was soon to be announced. Thursday, the announcement was made. The airline has a new name and logo, but Bowman says service is the same.
In the audio to the left of this column, Bowman spoke with The Examiner about the new name.
VPAA Co., also known as Gulfstream International Airlines (“Gulfstream”), will now be known as Silver Airways. The company announced Thursday the awaited new name and brand. Company officials hope the name, along with its crisp and distinctive logotype, exemplify the airline’s dynamic growth potential, as well as its unwavering commitment to providing highly professional, safe and efficient operations.
The airline's goal is to create the dream airline - one that is financially sound, safe and professional, but also fun to fly and a great place to work. Adopting the Silver Airways brand is the latest step.
The airline underwent a reorganization in May 2011 after Victory Park Capital, a Chicago-based investment firm, acquired select assets from the former Gulfstream International Airlines, which filed for bankruptcy in November 2010. Silver Airways continues the evolution of the carrier under Victory Park.
Darrell Richardson, CEO of Silver Airways explained “Starting in May, we hit the ground running with a mandate to transform this airline from top to bottom.”
The new Silver Airways logo and brand was designed to reflect Silver's corporate culture going forward. The new Silver Airways logotype is derived from the spinning propeller blades of a turboprop engine like those found on the Saab 340Bplus and Beechcraft 1900D aircraft that comprise the Silver Airways fleet. The use of metallic silver and dark grey evokes grace and professionalism, while the deep fuchsia speaks to the brand’s vibrancy and dynamic growth potential.
The new name and brand will officially become effective December 15, 2011 when Silver Airways welcomes the first of six recently purchased Saab 340Bplus’ to its fleet. The aircraft, which will be deployed along the carrier’s Florida-Bahamas routes, will feature the new Silver Airways logo and a completely re-designed livery.
In eastern Montana, flights will still be booked, for now, at http://www.flygia.com or by calling Silver Airways at 1-800-231-0856.
Comments