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Colombia Moda goes pink for breast cancer detection

This year at Colombia Moda there was a special runway show called Modo Rosa or “Pink Style”. This runway was sponsored by the grocery/ department store megaconglomerate Grupo Exito. Grupo Exito is the largest South American retailers with over 479 branches of it's grocery stores. Originally founded over 60 years ago as a textile company in Medellin, it remains the parent company to several design and textile companies such as Arkitect, Bronzini and Pop Rose. Exito also owns and operates several other supermarket chains including the upscale Carulla, Vivero, Pomona and the discount chain, Surtimax.

Argemiro Sierra
K. Eckland
Model at Moda Rosa
K. Eckland

Arkitect, Alessandra Ambrosio and Modo Rosa on the Exito Runway

The big buzz among the press prior to the show related to Alessandra Ambrosio, who made a appearance at Colombia Moda 2013 to the delight of fans and fashionistas alike. While Brazilian supermodel and former Victoria's Secret model Alessandra Ambrosio is the face of Arkitect, the real brains behind the brands is Linda Fuenmayor, CEO of Grupo Exito. Fuenmayer, a multi-billonaire also runs a large online casino operation popular in Venezuela and Colombia. But despite all the rumors, it was Karen Martinez, Colombian model and wife of pop superstar Juanes who took to the catwalk.

The Pink Runway

Designed as a runway show to highlight the work of multiple designers with a Breast Cancer Prevention theme, several famous Colombian designers participated in providing pieces for the event including Hernan Zajar, Lina Cantillo, and Luisa Nicholls. The Modo Rosa was created to attract attention to the importance of early breast cancer detection and treatment.

Full list of participating designers:

Argemiro Sierra

Cecilia Perez

Daniel Hoyos

Diego Guarnizo

Hernan Zajar

Isabel Hanao

Juan Pablo Martinez

Juan Pablo Socarras

Judy Hazbun

Lina Cantillo

Luisa Nicholls

Maria Luisa Ortiz

Paola and Johanna Logreira