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Coca-Cola defends safety of sugar substitute aspartame with ad campaign

The debate about aspartame as sweeteners continues as ad campaigns fight back. The soft-drink giant, Coca-Cola is running advertisements in defense of the controversial ingredient, which is used as a sweetener in Diet Coke, says the August 14, 2013 article, Coca-Cola defends safety of sugar substitute aspartame. In the Sacramento-Davis regional area, a UC Davis author has written a book on the story of artificial sweeteners.

Coca-Cola defends safety of sugar substitute aspartame with ad campaign.
Book cover - Carolyn de la Peña - Empty Pleasures: The Story of Artificial Sweeteners from Saccharin to Splenda - site.

According to an October 17, 2010 news release, "Artificial Foods," from UC Davis, American Studies scholar Carolyn de la Peña, author of the book, Empty Pleasures: The Story of Artificial Sweeteners from Saccharin to Splenda, can discuss how artificial sweeteners have had positive and negative impacts on American culture.

Her research has focused on the cultural side of health and the industries created to deliver these sweeteners. She has written about taste and pleasure, health knowledge and consumer habits as well as our ideas about the relationship between sweetness and nature. The book's author is Carolyn de la Pena, American Studies Program, UC Davis. Also see, UC Davis experts: food, beverages and culture. You also can check out the current news on aspartame and safety issues in the August 13, 2013 ABC News article, "Coke to Defend Safety of Aspartame in New Ad."

Currently, the latest news is that according to Beverage Digest, soda sales are on the decline. Diet Coke fell three percent last year, while regular Coke declined by one percentage point, says the August 14, 2013 article, "Coca-Cola defends safety of sugar substitute aspartame." Diet sodas have come under attack for their artificial sweeteners. But now, the Coca-Cola Company has created an advertisement to run in major newspapers defending the safety of aspartame, which is used as a sweetening agent in Diet Coke.

You'll find lots of sites online saying how dangerous aspartame can be. See, Aspartame is, by Far, the Most Dangerous Substance on the Market that is Added To Foods. Aspartame is the technical name for the brand names NutraSweet, Equal, Spoonful, and Equal-Measure. It was discovered by accident in 1965 when James Schlatter, a chemist of G.D. Searle Company, was testing an anti-ulcer drug.

What Happens When You Consume a Beverage, Food, or Supplement Containing Synthetic Sweeteners?

What happens when you drink some of those zero calorie synthetically-sweetened sodas? First, one of the artificial sweeteners used in some sodas is metabolized to phenylalanine, asparitic acid and methanol, which is then metabolized into formaldehyde. Wouldn't you rather drink plain water or consume food or liquids flavored with a bit of stevia instead and some vegetable juice or fruit juice for coloring if you desire sweet tastes? Check out the book, Excitotoxins - The Taste Kills, Aspartame Disease: An Ignored Epidemic, by neurosurgeon Russell Blaylock, M.D. and Dr. H.J. Roberts.

What about the methanol? Well, it's the chemical that in the past some scientists used to cause blindness in experimental animals, according to the article, "Dying for a Diet Coke," published in the October 2010 issue of Dr. Sherry Rogers' Total Wellness newsletter (page 4).

So why would you want to drink something that turns into formaldehyde in your body when you know that's the chemical used to preserve dead animals and plants, corpses, and anything organic scientists want to preserve in a jar or on a morgue slab? Medical students know the side effects of breathing fumes from formaldehyde as they work with it in research labs.

Formaldehyde damages genes. That chemical also can contribute to depression by lowering the neurotransmitters in your brain. Your mood can change as the chemical balance in your brain is changed in some people. It's also addicting to some people as well. Maybe you'll have a seizure from being around formaldehyde or heart irregularities. Aren't you getting tired of these synthetic sugar-taste-alikes? You never know which way the formaldehyde will affect you once your body metabolizes methanol in various ways.

Why don't manufacturers of various supplements such as some chewable vitamins and sodas and diverse processed foods simply leave out the synthetic sugars? You don't need everything to taste sweet.

Supplement manufacturers might use mint or cinnamon as a flavor instead of sugar or synthetic sweeteners. Why get addicted to sweet taste if it acts like an environmental toxin in your body?

See the book, by author, Christine Hoza Farlow, Food Additives: A Shopper's Guide To What's Safe and What's Not. Also check out the news release "Laura Tarantino of the FDA Office of Food Additive Safety concludes after a review of the study data that the low-calorie sweetener [aspartame/NutraSweet/Equal] is not a carcinogen."

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