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Cher promotes Sochi dog rescue efforts

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In a Twitter post earlier today, Cher urged her followers to help save the stray dogs being exterminated in Sochi as part of Russia's 2014 Winter Olympic "preparations." Her tweet reads:

THIS IS MY RUSSIAN FRIEND OLEG’S CHARITY. IT WOULD MAKE ME SO HAPPY IF YOU’D JUST CHECK IT OUT."

Cher is referring to the Facebook page Povodog, which connects animal lovers worldwide with others trying to help save Sochi's stray dogs.

The benefactor to whom Cher is referring is Oleg V. Deripaska, a Russian billionaire has funded an emergency shelter to house the strays animal rescuers find in Sochi in hopes of adopting them to visiting athletes and fans. It is being called PovoDog, a play on the Russian word "povodok," which means "leash."

The Povodog Facebook page was established on Feb. 5 and already has 840 likes and counting. In addition to pictures of incredibly adorable puppies, the Facebook page links readers to step-by-step instructions on how to help Sochi's stray dogs from the comfort of their own homes. Melissa Cronin of The Dodo outlines all the options in a Feb. 7 article titled "How to Adopt a Stray dog from Sochi" (which is also posted on the Povodog Facebook page).

The Humane Society International has dedicated a section of its website to the "Sochi Travesty," listing links with detailed instructions for the following opportunities:

  • Take action to help
  • Become a street dog defender
  • Adopt

At the website, animal lovers are encouraged to add their names to the Humane Society International's letter to President Putin to add volume to the voices crying out against the extermination. As a "street dog defender," visitors can make single or monthly donations earmarked specifically for Humane Society International's program to save street dogs worldwide.

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