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Carson Daly's special The Voice KIA Soul

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Carson Daly, the host of the extremely popular singing competition television show, and video production crew from KIA and The Voice, set up and shoot commercial packages of Carson accepting delivery of a special RIDES Magazine edition of the KIA Soul transformed for The Voice.

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The video shoot was set in the Universal City Walk 'Towers' stage area right next to the Hard Rock Cafe's over-sized Eddie Van Halen, red, black,and white stripped painted guitar sign.

Tweet by Carson Daly showing his joy at the unveiling at City Walk:

The name of this Kia says it all: Soul.

With NBC's The Voice inspiring so many talented people to sing their hearts out and bare their souls through music, this car represents the sheer talent needed to perform in front of a live audience and millions at home.

RIDES magazine customized the exterior with a bright red, adding a black and white airbrushed The Voice logo on the side, incorporating vinyl on the window portion, as well as the inspiring words "I Want You" illuminated in the lower grille, along with the LED puddle projectors.

In order to perform under pressure, 20-inch three-piece Niche Scope wheels color-matched to the vehicle, coupled with Falken tires, add style and confidence.

The four replicated coaches' chairs are the highlight of an interior that is decked out in red leather, black suede and red stitching.

Control the "I Want You" logo with the red button on top of the dash.

Using a unique platform such as The Voice to become a star requires practice; luckily, an iPad®2 Mini connected to a 40-inch LED TV allows you to use the preloaded The Voice app and sing at the top of your lungs through the wireless microphone, amplified through Rockford Fosgate speakers in their fiberglass custom pods.

It's time to rock the Soul on NBC's The Voice!

... notes from The EDJE

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