By Paul Fitzgerald
Dune Cigs soaring profits expected to dramatically increase south of border
Canada’s leader in electronic cigarettes is entering a new and exciting chapter.
Dune Cigs, with offices now in Toronto, ON, and Calgary, AB, has just launched its brand in the U.S. market and they expect to see more smokers turning to their variety of flavours of ‘vapes’ as a safer alternative to smoking. The company also now has offices in California and Nevada.
Steve Muzaic, Vice President of Sales for Dune Cigs, says his company is thrilled with the news in offering non-nicotine and nicotine e-cigs to Americans.
“E-cigs are a huge trend right now as the tobacco harm reduction movement is in full swing,” says Muzaic. “With soaring profits in Canada based on our quality products and loyalty to our consumers, we know Dune Cigs will be a big hit south of the border. In fact, we know that our move into the U.S. will take our company to new heights.”
Since forming in Canada not even two years ago, Dune Cigs is a leader the e-cig business that soon will be a $4-billion industry, according to Wells Fargo. Globally that number is expected to reach $14-billion.
While many are weighing in on the debate over e-cigs and their health effects, the ‘vape’ experience is popular and is getting support from leaders in the health industry.
Health authorities in the USA are now reporting that nearly 3-millon smokers in the last two years have quit the butts for good after turning to e-cigs.
Earlier this month more noteworthy research was unveiled with e-cigs. A study published in the Lancet Medical Journal and presented at a conference in Spain, is the first of its kind to assess whether e-cigs are more or less effective than nicotine patches. The findings: Smokers who switch to electronic cigarettes to try to kick their habit are at least as likely to succeed in quitting or cutting down as users of nicotine patches.
According to the World Health Organization (WHO) tobacco use causes over 6 million deaths annually and may rise to over 10 million by 2025.
Muzaic indicates that when it really comes down to it, smokers want to butt out for good.
“Sure there are all sorts of debate going on with people using electronic cigarettes, but the support they are now getting from consumers, to doctors, to leading health professionals is overwhelming,” he says.
“While our company can’t and will not claim that our product (s) will get people off of tobacco, we can assure that the products we offer are a safer means over inhaling toxic chemicals and in all is a safer alternative to smoking.”
Dr. Cory Pye, a leading chemistry professor at Saint Mary’s University (SMU) and a NSERC (Natural Sciences and Engineering Research Council) funded researcher, has been keeping an eye on the e-cig movement and concludes that they are much safer compared to cigarettes.
Dr. Pye has analyzed the product information from Dune Cigs as well as other reputable e-cigs on the market. The chemistry professor claims no financial interest in electronic cigarettes.
Dr. Pye states, “I think that the temperature of the vaporizer is probably a lot less than the burning end of a cigarette. Therefore any chemical (flavoring agent, glycerol) that is vaporized will not be charred or decomposed by the heat, resulting in a much safer product. There are fewer chemicals present as one has precise control over the liquid that is put in.”
Jennifer Miller, vice-president of health promotion with the Lung Association states, “I think we owe it to millions of Canadians who are addicted to tobacco products. If there’s a product out there that may have some merit to bring down those numbers, we have to look at it.”
A recent study led by Boston University School of Public Health (BUSPH) reports that electronic cigarettes are a promising tool to help smokers quit.
Researchers found that 31 percent of respondents in their study reported having quit smoking six months after first purchasing an electronic cigarette, a battery-powered device providing tobacco-less doses of nicotine in a vaporized solution.
“This study suggests that electronic cigarettes are helping thousands of ex-smokers remain off cigarettes,” says Dr. Michael Siegel, professor of community health sciences at Boston University.
While more study needs to be done on the actual mechanisms of what apparently makes electronic cigarettes effective, Dr. Siegel believes there might be a link between the e-cigarette's physical simulation of smoking with the success of quitting.
"While it is well-recognized that nicotine plays a role in smoking addiction, little attention has been given to the behavioral aspects of the addiction," he says. "These devices simulate the smoking experience, which appears to make them effective as a smoking cessation tool."
A number of anti-smoking groups argue that e-cigarettes should not be sold because they have not been shown to be effective for smoking cessation.
"Banning this product would invariably result in many ex-smokers returning to cigarette smoking," says Dr. Siegel. "Removing electronic cigarettes from the market would substantially harm the public's health."
Dr. Siegel also claims to have no financial interest in e-cigarettes.
Muzaic indicates that his company, Dune Cigs, is fascinated with the popularity of e-cigs.
“People are turning to products like ours as a means to make healthier choices,” he says. “These are exciting times and we are thrilled with being a part of the tobacco harm reduction movement.”