Atlanta’s highways are filled to the max, with flashbacks of the gridlocked storm traffic, as cosmetology aficionados and fashionistas converge at the Georgia World Congress Center to experience the offerings of the mid winter 2014 Bronner Bros International Hair & Beauty Show, an event being held between February 22-25, 2014.
In true form the plaza surrounding the Georgia World Congress Center and Centennial Olympic Park is awash with a rainbow of color … hair color, that is…every color imaginable. Some people have multiple hair colors and eccentric designs. Others have modest hair styles of average color paired with flamboyant apparel. As usual, the most impressive are combined ensembles that would put the most prestigious theatrical stages to shame.
Last year, there were several ladies that donned the black & white, wide vertical striped referee-esque fabric jumpsuits and double “slit-up-to-there” skirts. Still undecided whether this is a lasting trend or if a few didn’t get the memo of a passing one. However, these designs made a re-emergence in the halls of the center.
Another mystery is the never-ending presence of the spike stiletto heel. Women, and some fashionista men with flair, will take one for the team in all efforts to make a presentation and get noticed for their 15 seconds of fame and hours of pain … painful feet, that is. (As a source of reference, the Georgia World Congress Center is the fourth largest convention center in the United States, with approximately 3.9 million square feet! Even the walk from the parking lots to the main entrance is a good hike). No doubt, the stiletto-wearing stilt walkers will be reaching for Cozies by LaVera active footwear or peeling off the heels and walking barefoot, at the earliest opportunity sans vanity.
It is the place to be for all things hair & beauty, from cash & carry products, tools, shop equipment, and training - for the advanced technicians as well as the lay-person. This examiner learned that shea butter helps a dry scalp caused by sunburn!
This year’s weekend activities included gut-busting laughter filled comedy provided by Nephew Tommy from the Steve Harvey Morning Show, the Barbers of Champions Competition at the Big Clippers Tournament; and the illustrious sounds of Smokie Norful at Sunday church service.
Did you miss the weekend activities? Not to worry, you can still get your fill of the hair show vendors and platform artists in the exhibit hall, student mannequin & student rising star competitions, training classes & free seminars on Monday, February 24, 2014.
The last day of the show is Tuesday, February, 25, 2014. Only educational classes, seminars and workshops will be offered.
The Bronner Bros International Hair & Beauty Show, billed as the largest beauty and trade show of its kind in the world, offers over 300 exhibitors. Featured Over $30,000 will be awarded during the course of the four day event.
Bernard Bronner is the current president and CEO of the Bronner Bros enterprise. More than 30 members of the Bronner family will be contributing towards the success of the show. The Bronner sons and their family members walk freely through the corridors of the center during the show. If you have not had the opportunity to meet them, it should be duly noted that they are some of the most welcoming, humble individuals that one could ever meet. Maybe that is the reason for the family’s success. Bronner Bros has been in existence for 67 years.
The next scheduled Bronner Bros show scheduled for Atlanta, Ga. is August 2-5, 2014.
Keep up with the goings on of the Bronner Bros fashion show, which travels to different states and Atlanta, Ga. stops specifically by visiting the official Bronner Bros website.
(Sending a special ‘Thank You’ to Telain Ware of Ware Consulting Group, Marketing Consultants of Atlanta, Inc. for all of your kindness and hospitality always shown to the media, including this Examiner!)