The Black Friday 2013 date continues to approach as shoppers will soon be trying to find the best possible gifts for loved ones, friends, co-workers and colleagues. With a smaller window of opportunity for capturing sales this year between Thanksgiving Day and Christmas 2013, retailers are preparing early for the big Black Friday deals and sales.
An Oct. 1 report from LA Times notes that the online retail giant Amazon.com has plans to hire an additional 70,000 seasonal workers, which is a 40% increase from their 2012 hiring total. In addition, the company has stated that thousands of the holiday workers are likely to stay employed with Amazon "down the line." The latest reports may seem surprising to some as other retailers, including Target, are reportedly hiring less workers than they did last holiday season.
While "real world" retailers seem to be planning for a smaller seasonal workforce, they aren't going to reduce efforts to compete in terms of their online sales. Retailers Wal-Mart and Toys R Us will offer "price-matching" deals in order to compete with the likes of Amazon. On Monday, Target also held an early "Cyber Monday sale" for the final day of September, to try to get shoppers thinking about the upcoming holidays earlier. The Target sale enticed shoppers to spend $75 or more online to receive a $10 Target gift card for future purchases.
While it's expected that sales may slump for the 2013 holiday season, many customers continue to do their shopping online, rather than rushing out to fight the crowds at stores. Adding to the stress and mayhem of "real world shopping" trips this season might also be the brutal cold temperatures of winter. The times notes that this could be the coldest Black Friday in five to 10 years, which could lead to disruptions in holiday shopping.
The Black Friday 2013 date will arrive the day after Thanksgiving, which is Friday, Nov. 29 this year.