Beyonce looked fierce on Saturday, Dec. 21 at a special screening of her brand new self-titled visual album, which took the world by storm last week. Beyonce is in full promo mode, after hosting a private party at Dave & Busters for her new album, which featured artist Drake attended and on Friday, Dec. 20, she made a surprise appearance at Walmart in Massachusetts. While in the store she purchased her new album, which is now on sale at Walmart, and then she wished everyone a happy holidays. She offered $50 gift cards for every customer in the story, so her gift to the 750 customers amounted to a whopping $37,500. Way to spread the holiday cheer!
"When fans entered the SVA, the walls were draped in black curtains. Models dressed in black laced costumes, with their heads covered in black, served soda and popcorn. The soda was served in black cups with black and white swirly straws and the black popcorn bags were adorned with Beyonce’s logo," The Source reported.
When Beyonce arrived at the SVA, she posed for photos outside of the venue and signed autographs and took photos with fans. Inside the theater, she posed for photos in front of a pile of televisions, which were modeled after her "Haunted" video. Beyonce looked edgy in a Tom Ford above the knee black mosaic dress and thigh high boots. She was styled by the incomparable Ty Hunter, of course!
Guests were able to experience and watch every video on her new album on the big screen. After, the screening portion, Beyonce's publicist and Parkwood Entertainment's Yvette Noel-Schure introduced Queen B. Yvette spoke about how Beyonce co-directed and wrote the treatments for all of the videos. Then finally Beyonce came out to greet guests and answer five fan questions submitted by fans on instagram.
"The amount of personal growth from this project is unlike anything I’ve ever done. I took all of my insecurities, all of my doubts, all of my fears, and everything I’ve learned over the 17 years and I applied it into this project. And you know it’s interesting how motherhood changes you and it changes your perspective on life and I took all the things that I wanted to change about myself and all of the things I wanted to share and I put it into this record and I’m very proud of it. But more than the music, I’m proud of myself as a woman in taking some risks and the biggest message is owning your imperfections and all of the things that make you interesting because I refuse to allow someone to put me in anybody’s box," Beyonce said.
When asked what inspired her to be so open about her personal life in this album she said, "You know, I’ve always been very generous. I’ve always been very generous on the stage and I took all of my pain, all of my joy and I used it in my performance, but I’m very private, I’m very respectful and I think it just took me no longer being someone’s child. Once I became a mother, I felt like I could tear down those fourth walls and I just felt like it was time. I completely feel liberated and I felt like I could no longer create my art for other people, so I just felt like it was time."
You can read the rest of the highlights from the Q&A here.
Beyonce's groundbreaking album is now available worldwide.
1. Pretty Hurts
3. Drunk in Love (Featuring Jay Z)
9. Mine (Featuring Drake)
11. Flawless (Featuring Chimamanda Ngozi Adichie)
12. Superpower (Featuring Frank Ocean)
14. Blue (Featuring Blue Ivy)
1. Pretty Hurts – directed by Melina Matsoukas
2. Ghost – directed by Pierre Debusschere
3. Haunted – directed by Jonas Åkerlund
4. Drunk in Love – directed by Hype Williams
5. Blow – directed by Hype Williams
6. Angel – directed by @lilinternet
7. Yoncé – directed by Ricky Saiz
8. Partition – directed by Jake Nava
9. Jealous – directed by Beyoncé, Francesco Carrozzini & Todd Tourso
10. Rocket – directed by Beyoncé, Ed Burke & Bill Kirstein
11 .Mine – directed by Pierre Debusschere
12. XO – directed by Terry Richardson
13. ***Flawless – directed by Jake Nava
14. Superpower – directed by Jonas Åkerlund
15. Heaven -directed by Beyoncé & Todd Tourso
16. Blue – directed by Beyoncé, Ed Burke & Bill Kirstein
17. **BONUS VIDEO – Grown Woman – directed by Jake Nava
Notables in attendance at the screening included singers Wynter Gordon and Ro James and Designers Coco & Breezy and Samantha Black, in addition to supermodel Shaun Ross.