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Atlanta Falcons and NCR bring new technology to the Georgia Dome

Falcons fans will have an easier way to buy merchandise at the Georgia Dome
Falcons fans will have an easier way to buy merchandise at the Georgia Dome

While the Atlanta Falcons could use a little help with their offensive line four games into the 2013 season, they will be getting some extra help when it comes to selling merchandise at the Georgia Dome on gamedays.

The help is courtesy of Duluth-based NCR Corporation, which has set the standard when it comes to consumer transaction technology companies.

The Falcons sell a lot of merchandise at the Georgia Dome, so fans spend time in long lines, sometimes missing the action on the field.

With the new technology in place, fans will now be able to select, purchase, and pick up their merchandise from self-service kiosks that will be set up on the main level of the Dome.

Even suite holders can get in on the act and when "Falcons Fever" hits them they can buy their favorite Dirty Birds swag, and have it delivered directly to their seats.

“NCR and the Atlanta Falcons are teaming up to make the game day experience even better by bringing new technology into the stadium to simplify purchases,” states Susan Somersille Johnson, Vice President of Global Marketing for NCR Corporation. “As a result, Falcons fans will spend less time waiting in line and more time enjoying the action on the field.”

This is a four-year partnership between the Falcons and NCR and it will debut when the Falcons host the New York Jets for Monday Night Football on October 7.

The Falcons also installed NCR’s Wayfinding interactive digital technology aimed at making it easier for fans to navigate the multi-level Georgia Dome with the touch of a finger.

“The Atlanta Falcons organization wants to provide its fans with the best game day experience possible,” said Tim Zulawski, Vice President of Sponsorship Sales & Service for the Atlanta Falcons.

As part of the deal with NCR, NCR will provide interns from Georgia Tech to work with the Atlanta Falcons. Interns will learn about how innovative technology enhances the fan experience.

Falcons owner Arthur Blank has always made the "fan experience" a top priority since he took over ownership of the Falcons in 2002. This partnership reinforces his commitment to football fans in Atlanta and the gameday experience at the Georgia Dome.

NCR has more than 26,000 employees and processes more than 450 million transactions around the world. They work with numerous professional sports teams including the MLB, NHL, NBA and 65 percent of all NFL stadiums.

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