While Apple employees were working to develop the new gold iPhone 5s color option, they jokingly referred to the gold-colored iPhone 5s as the “Kardashian Phone”, according to an Oct 19 report in “Apple Insider”. Apple is know for many things, including its rebel outlook and irreverent humor.
This humorous nickname, given to celebrate the model, actress, fashion designer and television personality Kim Kardashian, was outed this week in a tweet by Nick Bilton of the “New York Times” and confirmed by Matthew Panzarino of “TechCrunch”.
Kim Kardashian was one of the first to have a gold iPhone, which she boasted about on “Twitter”—long before a gold iPhone was an option at Apple.
How could Kim Kardashian get a gold iPhone 5 when Apple is just offering this color now on iPhone 5s?
There are companies that re-anodize Apple devices, like an iPhone, so you can have a completely personalized device in the color of your choice. Jonathan Geller of “BGR” decided that he wanted a gold iPhone and had iPhones colored gold for his friends Kim Kardashian, Jonathan Cheban and Wiz Khalifa.
Kardashian, Cheban and Khalifa tweeted about how much they loved their new gold-colored iPhones, and pretty soon gold was the most popular re-anodizing color choice. Geller suggests that this popularity may have led to Apple start working on a gold-colored option for iPhone 5s.
All the evidence suggests that gold is the most sought-after color by Apple customers in the United States and abroad and it is in extremely short supply. The gold-colored iPhone 5s is especially popular in China, where the color gold symbolizes wealth.
Besides gold, the iPhone 5s comes in white and “space gray”.