Search Engine optimization is very much a reality in the world of online business today. It is very much an accepted truth even though you have a great social presence and an excellent content. Optimization of conversion rates and effective SEO practices are known to impact the sales and site traffic in a big way. Nobody can ignore the impact of organic traffic that is directed toward their site thanks to Google’s Search Engine. This is exactly the case for Google itself. Google is apparently looking for a SEO expert for better visibility online.
It is believed that Google is about to hire a Program Manager looking after Search Engine Optimization. They are looking for someone who would be adept at advising, collaborating with and synthesizing feedback from Product, Engineering and Marketing. He should be able to identify and implement SEO best practices. The employee would be requiring to stay abreast with Internet Marketing industry and latest SEO trends, practices, and developments.
Google: The Undisputed Mastermind behind SEO
All this really makes little sense as all of us are well aware that Search Engine Optimization is actually driven by Google and is very much a reaction to none other than Google. The trends in this industry change and new developments take place only when Google comes up with some novel feature that ends up breaking every site’s SEO and compels them to consider a change in their current content presentation in order to do well. Google is undoubtedly, the school of SEO and we could never ignore its dictates.
The Program Manager for Technical SEO: The Job Prerequisites & Skills
The Program Manager for Technical SEO about to be hired by Google need not keep himself updated with SEO as such, but would most importantly need to find out which team was actually the right team to consult and also, gather notes from. This employee would be hired by Google to assist them in driving organic traffic and boost business growth.
The SEO expert would need to function with cross-functional teams largely across Product Development, Sales, Marketing, Engineering and others in an effort to enhance organic traffic and boost business growth. The candidate should have a sound knowledge about optimization and website development. He should be able to come up with ideas for blog as well as chalk out social strategy, define international websites’ web architecture and enhance website code hygiene.
Reasons behind Google’s Sudden Interest in Boosting Organic Traffic
Google wants the diverse content-based features it owns, to be displayed more conspicuously in the Google’s search engine. However, the Instant Answers feature of Google is there for doing that and Google could be utilizing this space for displaying a card taken from one of its websites. Then why suddenly this urgency on the part of Google to bring in organic traffic?
There could probably be two reasons behind this move. The first reason being Google is apprehensive of the fact that its search engine may lose its importance over time and so it is looking for an expert for assisting them in optimizing it for displaying a good result on websites such as Bing.
Another reason could be that Google is under constant pressure to prove that it is in no way responsible in tampering with the search results at all and that it is not really being partial to its own features and properties.
Google’s Effort in Combating Antitrust Charges
Google has been encountering antitrust charges from companies such as Yelp, Expedia and Foundem, the British price comparison site. They believe that Google has been abusing its market power and distorting web results for favoring its own online service. By hiring an SEO Manager Google is trying to send across the message that it would not be involved in artificially boosting its sites’ rankings.
Google is just trying to emphasize the fact that search engine ranking would be a projection of nothing but the truth. Also, this decision further highlights that Google is willing to participate in the SEO game for boosting its rankings in that manner. The decision to hire its own SEO professional comes as a remarkable change in the current scenario.
Though by hiring a professional, no immediate impact on the on-going cases is perceived, but in future Google sites would be perfectly optimized to come out higher in the organic search results. Critics however, would be pointing out that Google’s SEO experts would definitely be equipped with insider information. This fact would certainly make the entire exercise of hiring an SEO expert totally controversial and highly debatable. Let us keep our fingers crossed for now.