An interview with talented Fashion Designer- Gloria Edwards
When did you first start designing?
I started sewing at age 14 and designing my own dresses and making really intricate beaded jewelry. Around the time I started sewing and I was influenced by The Cure and all types of alternative music. Along the way my style developed and spirituality seemed to influence me by my Buddhist philosophy at that time, I am no longer an Active Buddhist. I still kept developing as a designer which music always influenced my style and the lifestyle that was involved with that type of music. I did a fashion show for an Electronic music event in Baltimore called StarScape back in 2001 (a few years before college). The older I got, the more sophisticated, high end, and edgy my style kind of developed in… more Rock inspired too, so I like to think of my style as kind of all genres of music… punk, electro, rock, ambient, trip hop, futuristic, metal, while at the same time my designs can be edgy and sexy too.
Who or what inspired you to become a designer? Was it always something you always knew you would do?
It was something I was born to do. I paid for weekly sewing and pattern making classes before attending FIDM to get my degree in fashion design. Friends, music, boyfriends who are rockstar musicians, art, traveling, photographers such as David LaChapelle, hairstylists, mad rad hair, and other fashionistas inspired me. Books like We're desperate, Techno Textiles, David LaChapelle's "Hotel LaChapelle" (which I had the honor to working with Super model Ala from that book who has modeled for me), Toni and Guy Look Books inspire me. Also being able to work with Ebony from America's Next Top Model in one of my runway shows for LA fashion week was very inspirational also.
Who are your favorite designers and why?
Rick Owens is like a Ronnie Wood in fashion- total rockstar, Jeremey Scott for being hilarious with his funny prints, Gareth Pugh for his darkness, Betsy Johnson for being so young and fresh at heart, Brian Litchenberg for being local in LA, Telfar in NY, Hood by Air is upcoming in NY, John Galliano, Kenzo,Yohji Yamamoto , Issey Miyake, Karl Largerfeld, and for being pescesterian (and former vegan) I love Stella McCartney for her use of only Vegan faux leathers.
You have been involved with a lot of cool lines. What was one of your favorite projects to work on so far and why?
Morphine Generation and Factory by Erik Hart was more my style… I suspect that I actually inspired that line. Morphine Generation was very ground breaking and I was very instrumental in that line. COA (City of Angels) was another fun line to be involved with in LA. Other lines I have worked for have been Guess by Marciano (denim design), Vince (men's division as senior fit technician), Ed Hardy by Christian Audigier (Senior Designer for men's and women's outerwear and jackets selling 13,000 units of many jackets), Kik Wear & Rank another division of Kik Wear (selling 3,000-9,000 units of my multiple designs of skinny jeans in Hot Topic), and I have worked on the Harajuku line as well. Some of these labels may seem outdated… but they are considered ground breaking in fashion. And my my own line has been very inspirational, being able to work with David Evans (the creative director for Toni and Guy in LA) has been awesome because he is one of the most talented photographers to work with, as well as Reto Halme in Barcelona, Spain.
Tell us about your new collection and what influenced you/inspired you, for your clothing?
Chains, nylon quilted fabrics, denim, and asymmetrical lines are always inspirational. Designing for Lords of Acid for their 2012 tour which kicked off at Club Nokia Theatre in Los Angeles was Ace.
What are your plans for the future?
Working on creating more edgy designs and hopefully working with Toni and Guy on my next photo shoot, future fashion show, working with more bands for upcoming tours, and signing with CSG Entertainment.
What is your advice to other aspiring designers, that would also love to have a successful career in this business?
Start young and invest in weekly sewing/ pattern making lessons before going to school for it, this way you will really know if this is for you. Be strong, people can be really mean in this industry, especially if you are really talented. Believe and watch out for haters. I have dealt with a lot of meanness in this industry… try not to let it get to you and surround yourself with people who are like you. If your dreams are big, you need to be around good people who want to see you succeed which has been difficult for me in this industry. My talent and designs speaks for itself. Surround yourself with people who think on your level and who are good energy… weed the bad ones out.