Earlier this month the Internet rumor mill went wild once again with the idea of Seattle-based Amazon finally jumping into the smartphone market. Unlike the rumors in the past this time around there were two sources Hacker News and techcrunch citing inside sources. As of yesterday it looks as though the rumors indeed are true when the Financial Times, and other sources, have report that Amazon is working with Taiwanese-based HTC to release atleast two smartphones next year. Currently, neither side has confirmed this rumor but a curious by HTC's marketing director Ben Ho seems to add credence to the rumor.
“We have been very focused on building our own brand, but we have also been very open to co-branding and collaborating with carriers and other technology brands,” said Mr Ho.
This isn't the first time that rumors have swirled about the Seattle-based company producing a smartphone. Talk about an Amazon smartphone came about shortly after Jeff Bezos gave us the first Kindle Fire in November of 2011. Those rumor seemed to gain credence in December or the same year when Reuters reported that Amazon was considering purchasing Canada-based RIM (Research in Motion), manufacturers of the BlackBerry. The interest in purchasing RIM soon faded ending any rumors of a smartphone coming out anytime soon.
In the summer of 2012 the rumors resurfaced when online newspaper Bloomberg cited sources saying that Foxcomm was working on a smartphone for Amazon. When no official announcement came from Amazon the rumors died down. Those rumors started up again in December of that year when the online news blog engadget reported that the Taiwan Economic News reported Amazon was once again in negotiations with Foxcomm to produce a smartphone. The talk finally died down to end any rumor of a smartphone for the time being.
The latest rumor do seem to have a little more steam than those in the past, since HTC has a long history of partnerships to manufacturer co-branded devices. In 2008 HTC partnered with Google to manufacture some of the early android smartphones. In 2012 HTC partnered with Redmond giant Microsoft to manufacture a signature Windows smartphone.
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