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African Americans gradually adopting technology

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The use of technology by African Americans has steadily changed over past few years in the United States (U.S). In a recent survey published Monday by the Pew Internet and American Life Project (PIALP) offered a snapshot on how the demographic group is using the latest cutting edge technology.

In the era of smartphones and social networking, the demographic group-African Americans-exhibits a high participation on microblogging website Twitter along with a substantial use of mobile phones.

“Overall, 73% of African American internet users—and 96% of those ages 18-29—use a social networking site of some kind. African Americans have exhibited relatively high levels of Twitter use since we began tracking the service as a stand-alone platform, and this continues to be the case—22% of online blacks are Twitter users, compared with 16% of online whites,” according to Pew.

The digital divide continues to be an ongoing problem and how to implement the ideal infrastructure or strategies for easier access for the different demographic groups is a work in progress.
The disparity is nonexistent between blacks and whites since they equally own any particular brand of a cell phone and the ownership of a touchscreen phone are identical percentages, according to the survey.

In terms of usage between African Americans and whites for the internet or high-speed broadband connection the results do vary. Exactly 87 percent of whites use the internet whereas blacks use the internet 80 percent. When it comes down to broadband adoption whites have a substantial lead of 74 percent vs. 62 percent.

The digital revolution is having an undeniable impact for almost every demographic group in the U.S and the accessibility to it is a necessity today more than any other time. There are technological gaps between the demographic groups to overcome, but there is still plenty of work to do before finding a comprehensive solution.

The data collected for this survey was carried out through telephone interviews conducted by the Princeton Survey Research Associates International. The findings were compiled between from July.18 to Sept. 30, 2013. The sample size was 6,010 adults ages 18 and older.



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