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Acura looks to stir up passion in car buyers with subtle technology

Impressive technology, and easy to use in the Acura RLX
Impressive technology, and easy to use in the Acura RLX

Acura's Passion National Tour hit Atlanta March 21-24 showcasing the newest line of Acura cars while it also gave Atlantans a chance to drive all new 2014 Acura RLX Hybrid on the streets of Atlanta.

The Acura lineup is impressive - The RLX

Atlantic Station was the setting for this unique marketing campaign that featured the Acura marketing team answering the questions of passers by and helping support support the American Cancer Society as funds raised will benefit the organization's Atlanta chapter.

On to the cars.

First of all, they are nice. So nice, that the marketing team that is on this cross country tour is actually driving the cars from city to city, and they don't seem to mind.

Looking for a luxury sedan that has all the technology you need, but it doesn't hit you over the head with it?

Give a looksy to the 2014 RLX. The RLX is Acura's flagship luxury sedan and features fantastic Acura technology that will blow you away. Sliding into the sedan, you see bells and whistles, but I didn't feel intimidated. The car is comfortable and rides well, as you might expect. It comes with an all-new 310‑horsepower i-VTEC direct-injection V-6 engine, Precision All-Wheel Steer (P‑AWS), Jewel Eye™ LED headlights and what really shines is the current generation of the AcuraLink® connected car system.

The car is high tech, if you want it to be.

Everything from the cruise control, to the rear-view cameras, and even the entertainment system are very easy to use. Even a newcomer to the car will feel at east looking at the buttons and controls. There are other little things that are easy to do- like altering the climate for those sitting in different seats in the car. Also I gave a "wow" to the center console that opens from either side and has a top that slides back.

It's the little things, and Acura does it well.

Coming out later this year is the Acura RLX Sport Hybrid SH-AWD.

This promises to be luxury and performance all in one slick sedan.

It's the first vehicle to feature Acura's new 3‑motor hybrid powertrain technology, offering 377 total system horsepower. The Sport Hybrid is efficient and a direct-injected V-6 engine with the new and innovative, Acura-designed 7-speed dual clutch transmission. An electric motor with a new version of Acura's highly regarded torque-vectoring Super Handling All-Wheel Drive (SH-AWD).

Although all the Acuras are powerful, it was comforting to learn they also get better than average mileage. The marketing team all seemed satisfied with the MPG they are getting as they drive 1000s and 1000s of miles.

We all know the luxury car market is ultra-competitive. What Acura is trying to do is break away from the pack with a bunch of new technology that is useful. So many times I hear about the latest tech advances and wonder, who would ever use that?

Acura is giving drivers and riders technology that is easy to use and helps enhance the car driving and ride experience.

If you haven't given Acura a look in a while. You need to now.

The "Driven by Passion" tour began in Palm Springs at the Palm Springs Fine Art Fair earlier this winter. It will also make stops at cultural events around the country. Acura's "Driven by Passion" events will offer locals a ride and drive of the great new Acuras, including the all-new Acura RLX. The tour will wrap up in May in Chicago.

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