The steamy political thriller series “Scandal” has been very popular lately in its third season, with many people creating social media communities about it.
So why would ABC need to start a real life scandal by planting an employee for positive press?
The Wrap reported that several sources revealed on Wednesday that the network secretly created popular websites and social media accounts dedicated to promoting the series.
Apparently one of ABC’s special sales directors known as Courtney Pajor is the voice behind the Scandal411 account and scandal411.com.
Her efforts helped make the show one of the most tweeted of the year, with 3.5 million tweets and interactions about the series during this season alone.
Sources say Pajor racked up more than 26,000 followers and ran a successful fan website that praised the show and was even a little too defensive at times.
She cursed out the Academy of Television Arts &Sciences when main star Kerry Washington did not take home an Emmy for Best Actress in the show in one tweet:
“If cursing offends you, I apologize in advance…block me if you’d like…F—K YOU ATAS!”
Other obscenities were thrown around on the account and contention between the Scandal411 name and The Wrap has been rife in the past.
Pejor gave an F-you to the publication with a promise that she would not pick apart the show for mistakes once they were pointed out by one of The Wrap’s writers.
The Scandal411 account and Pejor’s own Twitter account have been deleted. The website has been set to private at the time of this article.
The employee is not the first inside job from a company to drum up good press.
Back in 2003, it was revealed that Sony Pictures’ employees worked under the pseudonym “David Manning” to give positive movie reviews for some pretty bad films.
Manning’s positive spins on films like “Hollow Man” and “The Animal” starring Rob Schneider were revealed to be nothing more than good fodder to stick into ads for the films and that the man never existed.