Regardless of your industry, product, or service, a book can attract new clients to your small business. Authoring a book automatically makes you an expert in your field, while building your brand. Among the benefits of writing a book to build your brand and your business are:
1. A book increases the credibility of your business and sets it apart from the competition.
2. A non-fiction book provides new opportunities for publicity, such as speaking engagements, reviews by professional publications, newspapers, and magazines, and television and radio guest spots. Each of these attracts new clients to your book and your business.
3. A book gives you an opportunity to convert readers who are interested in your products or services to clients. By providing value and a takeaway (an invitation to subscribe to emails, newsletters, or to receive discounts or free information products), your book can become a powerful marketing tool.
4. Because writing a book makes you an authority, it makes your expertise more valuable in the business world. Journalists often seek the input of experts when writing articles, and those who author a book are often the first choice to interview. Media exposure attracts clients, period.
5. Book reviews and endorsements are free advertisements for your business.
6. By authoring a book, you have an opportunity to create partnerships, affiliations, and sponsorships with businesses and organizations who are likely to use your products or services. In this way, you are able to add their list of clients and subscribers to your email notifications.
7. A book provides you with an opportunity to expand your business and become a trainer, coach, or consultant. Robert Kiyosaki’s Rich Dad, Poor Dad spurred his coaching career and made him a household name. His client numbers skyrocketed.
In short, your book becomes a business tool that helps you increase leads and build trust. Clients want to do business with people they trust. Small business owners have doubled or tripled the number of clients they attract through their books, something a business card can’t do.
So, what are you waiting for? Write a book, become an expert, and watch your business grow!
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