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Breyers ice cream goes with the wind
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Jane Krakowski of 30 Rock (AP for Breyers/Jason DeCrow)
Breyers ice cream has redreamed some smooth movie classics to publicize their new Smooth & Dreamy ice cream line.
Starting with "Gone with the Wind," "30 Rock" actress Jane Krakowski takes on the role of Scarlett O'Hara in a comedic, 21st-century take that plops Krakowski right into the 1930s film footage.
Seemlessly done thanks to the computer artists crafting the webisode and all the other behind-the-scenes workers recreating costumes, script, hairstyles, etc., it lets Krakowski flow smoothly back and forth from a modern blonde to an 1860s brunette, delivering us a funny, delightful Scarlett O'Hara.
Below you can watch the Smooth & Dreamy "Gone with the Wind" webisode, first in a series, and the making of this webisode. Be sure to visit the Smooth & Dreamy website for a chance to enter their Dreamy Hollywood Sweepstakes. The grand-prize winner gets a trip for four to Hollywood with VIP studio tour of Warner Bros., $5,000 cash, a year's supply of Breyers ice cream and more.
The Breyers Smooth & Dreamy website also lets you upload a closeup picture of yourself or anyone to recast either Scarlett or Rhett Buttler in a short take from the webisode.
You can also take a look at all the new all-natural Breyers Smooth & Dreamy flavors with half the fat and one-third the calories of regular ice cream.
Breyers Smooth & Dreamy "Gone with the Wind" stars Jane Krakowski and Clark Gable.
The making of Breyers webisode. See how Krakowski entered "Gone with the Wind."
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