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Great headlines - the secret to writing them to get media attention
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Lisa Earle McLeod author of Triangle of Truth
How to Grab Attention Without Resorting to Sex, Politics or Religion "A good headline should pass the "coming up next" test," says veteran speaker, author and media darling Lisa Earle McLeod. Mcleod recommends that you pitch like Apple Computer ads and take a lesson from Jon Stewart. McLeod says that if you can't imagine...
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Lisa Earle McLeod is an author, syndicated columnist, keynote speaker and inspirational thought-leader specializing in sales, leadership and conflict management. Her new book is The Triangle of Truth (January 2010 Penguin Putnam).
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