Best breasts: Boob PR

October 3, 2:06 AMSF Marketing and PR ExaminerSusan Harrow

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Best Breasts: Maria-Grazia-Cucinotta

Who has the best breasts? You can vote for yourself on a poll (from gross to gorgeous) on the Huffington Post and apparently plenty of people did.

What woman in her right mind wants people to evaluate her hooters? Well if you look at the photo of Maria-Grazia-Cucinotta who starred in the wonderful movie Il Postino (About poet Pablo Neruda) flashing hers for the audience I guess you have your answer.

I know flashing your flesh sells magazine covers and gets people involved in polls, but I find it discouraging at best. Susan Sarandon said, "For years I was more famous for my boobs than for my talent. [But] it is very hard to be naked in a scene and not be upstaged by your nipples. People don't even hear what you are saying for the first 30 seconds if you are standing there nude."

If you'd rather people notice your insights than the size and shape of your breasts, then keep them under wraps. Don't do anything to distract the public from your point. Is this what women want to be known for? It upstages any talent or intelligence.

Can breasts be a good attention grabber without exploitation? Yes. Cleavage Creek wine developed an innovative PR campaign using photos of women who had breast cancer and featured them on their fine wines.

Cleavage Creek Wine

Owner Budge Brown, who lost his wife to breast cancer in 2005, and Cleavage Creek are dedicated to making exceptional wines and to fighting breast cancer. 10% of gross wine sales is donated to fund breast cancer research and support. They have donated over $55,000 to breast cancer causes. October is Breast Cancer Awareness Month so this is an excellent time to promote their wines, and the brave woman on their labels, in a tasteful manner.

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