Q & A About Anything Publicity

October 14, 11:34 PMSF Marketing and PR ExaminerSusan Harrow

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Pitch Producers Properly

I would like to do something radically different.

I want to give a teleclass for you and not sell anything. Really. No special offers. No E-books that link to other people's stuff, no pitch to get any products, no introductions to other workshops.

Nothing.

Nothing but information tailored just to you.

The first 20-30 minutes I'll talk about how to create a pitch letter to get a producer or editor's attention since this is where so many people have trouble. Then I'll cover a few soundbite points so when you get the call from the media you know how to handle it properly to get booked as a guest. The rest of the time will be Q&A from you.

Ask me anything. When you register for the teleseminar you'll have a chance to send in your questions. I will answer the most commonly asked ones first. Then, if we have time, I'll answer ones specific to your situation as long as everyone can learn from it. If possible, I'll open up the line. We'll play that by ear.

I rail against a tit for tat mentality where if someone does right by you you need to reciprocate. Let's consider this instead a flow, a way that I can say thank you for reading and following me for a few days or a few years.

Date: Tuesday October 20
Time: 10am pacific / 1pm Eastern
Length: 60 minutes
Register here.

Susan Harrow is a respected media coach, PR & marketing expert & author of Sell Yourself Without Selling Your Soul (HarperCollins). Publisher's Weekly called her book a "Rumi-meets-Seth Godin public relations handbook." Hundreds of readers call it their "Publicity Bible."

Her clients include Fortune 500 CEOs, celebrity chefs, entrepreneurs and best-selling authors whom she helps to double or triple their businesses with PR.

Dozens of her clients have appeared on Oprah, 60 minutes, CNN, CBS, Good Morning America, Larry King Live, Donny Deutsch, and in the NY Times, the Wall Street Journal, Parade, People, Vogue, O, Forbes, Time, Inc.

She was recently featured on the CNBC special documentary, The Oprah Effect discussing the secrets of getting on Oprah.

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