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When publicists send out a press release they are always looking for the hook, the one thing that makes the media STOP. READ. CALL. There is a device...
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Find out more about Susan: Susan Harrow is a media coach, marketing expert and author of Sell Yourself Without Selling Your Soul. She works with everyone from CEOs to celebrity chefs, successful entrepreneurs and best-selling authors to double or triple their businesses with PR. |
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SF Marketing & P.R. Examiner's Articles
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As you consider what matters most to you and how you're going to spend your next year promoting your business, consider speed, efficiency, fun, and...
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My friend Margo Hackett told me that there was a conference in Aspen called "Failure." It was about how failing is a positive thing. We all...
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You might think that blasting out press releases to national newspapers, magazines, and radio will get you the quickest and best media placements. But...
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