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London Fashion Week, Spring 2010: Most sought after water bottle (hint: think Paul Smith)
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Paul Smith's new water bottle design (courtesy Evian)
First Christian Lacroix did it. Then Jean Paul Gaultier tried his hand. This year, it is designer Paul Smith's turn.
Known for his sense of fun and optimism, Paul Smith has brought clarity and colorful stripes to his water bottle design and he's right on trend. American Vogue, Editor in chief, Anna Wintour, announced yesterday that color is exactly what people are looking for.
The new Evian Paul Smith Limited Edition collection is available pre-sale on www.ShopEvian.com today.
Watch video of Paul Smith talking about the bottle design
More London Fashion Week News:
"People are looking for color," says Anna Wintour (and Paul Smith agrees)
Paul Smith collection inspired by the Congo
Ready for blue (and green) lips?
Anna Wintour arrives after two year hiatus
Which London designer straightened the PM's tie?
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