
Looking for a luxury watch of any price level but don't know where to start? You aren't alone, and your journey to horological satisfaction doesn't start with a list of brands, but rather with a criteria of what you should be looking for. The bottom line is that there are no "best brands." Instead, there is a universe of styles and functions to choose from. No one brands combines everything you want all the time. So your best bet is to have a way of evaluating watches that you are looking at to determine if they are made of "the right stuff."
Here are three guides you can reference to start your satisfying exploration into a deep world of mechanics, aesthetics, and collectibles. Your very first step is figuring out your budget. A luxury watch for some is $500, while for others it is $50,000. So decide what you want to spend, and then take it from there. Use these guides in collaboration with the many available sources online to look at potential watch models.
Entry Level Luxury Watch Buying Guide ($1000 and under)
Mid Range Luxury Watch Buying Guide ($1000 to $20,000)
High End Luxury Watch Buying Guide ($20,000 and above)
The above guides were written by Ariel Adams of the luxury watch review site aBlogtoRead.com.