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A better mousetrap
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Ten years ago Corky Thacker decided to venture out on her own. Realizing that she was performing all of the necessary duties for her clients as well as doing new business development at the agency where she was working, she set out to create a communications and marketing firm that would be better than what was already out there.
From that decision, Corky Thacker Communications Inc. was born. Corky dispensed with the traditional ad agency structure to better service technical and business-to-business clients. She is able to provide outstanding services at reasonable prices.
One of her differentiators is her ability to take highly technical products and services, identify the key selling points and target audiences, and then communicate that brand through an integrated marketing communications plan.
Corky understands what her clients need-as well as what they do. She has perfected the art of bridging the gap between the technical and the understandable. No small feat! Two wonderful examples of this are the new clients she has taken on.
The agency is providing integrated marketing communications for The Institute for Management and Engineering (TiME) at Case Western Reserve University. TiME offers a Master of Engineering and Management degree through a curriculum that combines engineering, management, work experience, and design. Its goal is to equip engineers to become the business leaders of the New Economy, with skill sets that embrace technical ability, product design, marketing, and business management. The program fosters an entrepreneurial outlook. TiME students work as interns at Cleveland area companies—including biotech and other start-ups, and also work in teams to recommend solutions to business problems submitted by multinational corporations.
The agency also is serving American Integrative Medicine, LLC with a public relations program. Lead physician Dr. Barbara L. Bakus is the only Board Certified Family Practitioner in Northeast Ohio who is also a certified Integrative Medicine physician from Dr. Andrew Weil's Center of Integrative Medicine. She also is a Director of the Fleet Family Medical Clinic at the Cleveland Clinic's South Pointe Hospital. Patients benefit from the full range of treatment options, including traditional Western medicine modalities as well as other proven treatments.
There is a constant thread throughout Corky's story. It is this: She knows what she's good at and why her skills are of value. It is that confidence and spirit that have helped her succeed from day one. She set a plan in motion and has been working that plan ever since-building a better mousetrap to help sell those of her clients.
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