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Amazon.com to help some overlooked writers promote their books.
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Gay and Lesbian writers, ever feel, like me, that your published book is outstanding, the reviews have been great, people seem to love it, but sales are somewhat disappointing? I believe that many small press authors share that same sinking feeling. Well now Amazon has launched a new program to increase visibility for those hidden gems.
From Amazon: "Even great books can be overlooked. Amazon customers raved over “Legacy,” a self-published novel by 16-year-old Cayla Kluver, with customer review titles such as “loved it, loved it,” “rich lyrical tapestry and story” and “breathtaking in scope and execution!” Despite winning several prizes from literary groups and accolades like this from readers, Kluver’s debut novel achieved only modest sales. Amazon.com, Inc. today announced a new program, AmazonEncore,” to help readers discover exceptional books from emerging authors, such as the program’s first book, “Legacy.”"
Amazon when on to say: “AmazonEncore is a new program whereby Amazon uses information such as customer reviews on Amazon websites to identify exceptional, overlooked books and authors that show potential for greater sales. Amazon then partners with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Amazon Books Store, Amazon Kindle Store, Audible.com, and national and independent bookstores via third-party wholesalers. This summer “Legacy” will be revised by the author and re-issued as an AmazonEncore edition in print on Amazon websites around the world, in physical bookstores, as a digital download from the Kindle Store in less than 60 seconds, and via spoken-word audio download on Audible.com.”
This could prove to be a huge bonanza for authors who can't afford large scale marking efforts.
Read more information about AmazonEncore here.
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