
Yesterday's Big Thing: Way back when, there was sixdegrees.com, what was probably the first social networking site. Ahead of its time, it sank and vanished without a trace. Then there was Friendster, which was cool until MySpace came along and blew its doors off. Then there was LinkedIn, and Bebo, and so on, until...
Today's Big Thing: Facebook. Once reserved only for students and their stalkers, after it opened up to the general public, we found hours of time-wasting fun. You know something has caught on when an online game becomes a rallying point: "They can take our Scrabulous, but they'll never take our freedom." Sure, Gen Y has to learn it's not always a good idea to leave incriminating photos where your employer can Google them, but that's a small price to pay. Still, if Facebook is a hotbed of narcissism, as this study suggests, where will the self-absorbed go next to get their daily ego-boost?
The Next Big Thing: Possibly they'll try Ziggs.com, which promises all the profile features of Facebook, but also offers an irresistable incentive for the All About Me crowd: a record of all the searches done for you online. In other words, you can find out who's Googling you. Right now, it only works if someone hits your profile -- but imagine the possibilities. By tracing a search for your name, you can find out if your prom date still thinks of you while trapped in a trailer park, surrounded by ugly kids and a wall of flab built by years of cheap, off-brand snacks. (Ha! That will show him/her.)