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These Fabulous ladies will give you the inside of WHY BLOG?
New MediaMavens.com
About the company
Lena Claxton and Alison Woo are the principals of NewMediaMavens.com, a company that offers group coaching, seminars and solutions for business owners. Lena Claxton has extensive marketing experience helping entrepreneurs and authors market themselves on the Internet. Prior to joining New Media Mavens, she was marketing product manager at Baker & Taylor Inc., the world’s largest book distributor. An online and offline marketing instructor with Central Piedmont Community College’s Entrepreneurial Division, her syndicated articles on marketing have appeared on Web sites around the world. She is a graduate of Rutgers University and University of Phoenix with a graduate degree in Online Education. Lena has trained at the leading coaching organization in the U.S.—the Coaches Training Institute. She is a member of eWomen Network and the National Association of Women Business Owners (NAWBO)
Alison Woo is a journalist with extensive experience in television, print, radio and online media. She has worked for CNN Headline News, Emmy-Award winning anchor Linda Ellerbee and freelances for national news organizations, including Money Magazine, Fortune Small Business.com and MSNBC.com. An alumnus of Columbia University’s Graduate School of Journalism, Alison was an executive producer and writer for television stations in New York, Tampa, Sarasota, Orlando, Charlotte and Atlanta. She was a contributing writer for The Weekend Entrepreneur (Entrepreneur Press, May 2006) and Women’s Wire Web Directory (Macmillan, 1997). Alison is currently a member of the International Coaching Federation and has trained at the leading coaching organization in the U.S.—the Coaches Training Institute. She is a member of eWomen Network, National Association of Women Business Owners (NAWBO), Society of American Business Editors and Writers and the Society of Professional Journalists.
ABOUT THE BOOK
How to Say It: Marketing With New Media: A Guide to Promoting Small Businesses with Web Sites, Ezines, Blogs & Podcasts Why Blog? Many of my small business clients ask me: "What is a blog and do I need one?" A blog is a form of online journal that business owners use to develop customer relationships and establish credibility. Blog authors write and post relevant content frequently – daily, every couple of days or weekly. I'll share my top seven reasons why I choose to blog: Interactivity: Blogging puts the humanity in technology. Readers can leave comments and respond to each other. Adding video and audio to a blog also significantly enrich the learning experience, allowing for various learning styles. Convenience & Ease: I can communicate with my audience quickly and efficiently without the elaborate set-up and content requirements of an HTML e-zine. Inexpensive: Lots of blogs are free. For example www.blogger.com
I like Typepad at www.typepad.com for a minimal charge of $4.95 per month, I get a professional looking blog with upgraded features. Increases Visibility: Search engine spiders love blogs for the simple reason that they constantly seek new content. Frequent postings are crucial for success. As a result, bloggers gain increased Web presence and higher search engine rankings. For example, Google, Yahoo and others often index blog entries within days of posting. Content Management: When I set up my blog I created keyword-based categories for the topics that I'll write about in the future. Each time I post, I select which category my post applies to and voila! My posts are catalogued by category and date. This feature is essential fodder for future e-books and other informational products. Clearly, blogging is an essential addition to my marketing toolbox. It's also effective for any service-based entrepreneur who needs to build client relationships and increase visibility.
Lena Claxton. A principal of NewMediaMavens.com, Lena Claxton helps to promote small businesses using New Media. Is Your Business Ready for New Media? Take the Assessment Now! www.newmediamavens.com Home • Services • About Us • FAQs • Articles • Links • Speaking • Contact Us ©2008 NewMediaMavens.com. Contact Info: Call (704) 780-1968 or 704-644-2831
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