
The trickle down effect from new mandates in Formula one racing are happening again. Recently, Ferrari's CEO Amedeo Felisa made a more formal declaration of the super car company's intention to bring a hybrid model to their stable of production [June 2009]. Expect to see the new hybrid exotic car from the Prancing Horse stable hit the streets in the United States before the CAFE 35.5 MPG restrictions put forward by U.S. President Barak Obama will come into effect for manufacturers.
GREEN FERRARI TECHNOLOGY
Most folks in the exotic business are well aware of Ferrari's proclamation at the 2008 Detroit Auto Show that Ferrari would reduce its emissions by 40% by 2012. Formula One race fans have been keeping a watchful eye on the progress of the recent hybridized F1 cars outfitted with the KERS system, a promising active dynamic physics force technological development. According to Ferrari president Luca Cordero di Montezemolo, the Italian automaker is in fact testing its KERS system in a prototype based on the 599 chassis.
Now, the rumor seems to be confirmed in a press announcement from Ferrari's CEO Amedeo Felisa that Ferrari is legitimately planning to release a hybrid model -- and the target date for production falls just one year before the recent CAFE legislation mandate of 35.5 MPG requirements for all new production automobiles requested by the Obama administration will go into effect (in 2016).
Felisa hinted to Car and Driver magazine that a hybrid Ferrari concept will make its debut soon. "Not at Frankfurt," he said, "but shortly thereafter, probably at an American show." The magazine says, "Our money's on the Los Angeles show [for a concept car debut] in as early as December [2009]." However, without further press release information from the Ferrari manufacturer, the claim, though an exciting proposition, is purely speculative. As such, we'll be anxiously awaiting word from the Cavallino horse's mouth in the coming weeks and months nearing the hybrid Ferrari's public appearance release.
Click here to read what may have provoked Ferrari to make their early hybrid exotic statement