ARCO Arena awareness: Latest news from the Sacramento Kings

October 27, 10:14 AMSacramento Sports ExaminerPatrick Ibarra

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The Sacramento Kings organization has released several tidbits of news leading up to the first game of the regular season. I aim to share every little thing, on and off the court, that the Kings will be doing.

Kings Player Kevin Martin to Host 20 Deserving Kids at Every Home Game This Season

Martin purchases 20 lower level season tickets as part of the “Kings for the Community” program
benefiting special groups and children in the Sacramento region

SACRAMENTO, Calif., October 23, 2009 – Sacramento Kings player Kevin Martin will personally host 20 deserving kids at every Kings home game this season as part of the “Kings for the Community” program.

Introduced prior to the 2007-08 season, the “Kings for the Community” program was developed by Kings players and personnel as a way to give back to the community. Through the program, special groups and children are treated to a Kings home game experience courtesy of players and staff.

“I’m really excited to give kids the opportunity to experience an NBA game who otherwise wouldn’t be able to,” said Martin. “The first time I went to an NBA game was my first game as a Kings player in 2004. This is all about the kids and making sure they have a great time, and I’m just happy to be able to provide that to them. I love Sacramento and it’s really important to me to give back to the youth of this community.”

Beginning with the October 23 preseason game versus the Utah Jazz, Martin’s “K-Mart’s Korner” banner will hang above “K-Mart’s Korner” in Section 119.

Under 1,700 Tickets Remain for Kings Home Opener as Sellout 2009 Campaign Continues

Tickets going fast for Kings home opener versus Memphis on Nov. 2

SACRAMENTO, Calif., Oct. 26, 2009 – Under 1,700 tickets remain for the Kings home opener on Nov. 2 against the Memphis Grizzlies, as the Sellout 2009 Campaign continues to make significant progress.

“It’s a lot of fun to see the Sacramento community come together in support of the Kings,” said Chevo Ramirez, Regional Vice President of Wells Fargo and Sellout 2009 Committee member. “I’m so proud to be part of this amazing effort that will help get ARCO Arena rocking again.”

On Oct. 13, the Kings and Mayor Johnson announced an unprecedented community-based campaign to sellout the Kings first two home games – matchups against the Memphis Grizzlies on Nov. 2 and the Atlanta Hawks on Nov. 4.

In addition to Johnson, other members of the campaign Committee include: Bob Cook, Mike Daugherty, John Frisch, Matt Haines, Lloyd Harvego, Bobby Jackson, Gerry Kamilos, Sotiris Kolokotronis, Hayden Markstein, Arlen Opper, Randy Paragary, Chevo Ramirez, Tim Ray, Bruce Scheidt, Tim Stenvick and Allen Warren.

Fans can purchase tickets by visiting Kings.com, calling 888-91-KINGS or visiting the ARCO Arena Box Office today.

Sellout 2009 Campaign Off to Fast Start

Committee led by Mayor Kevin Johnson making significant impact

SACRAMENTO, CALIF., Oct. 22, 2009 – The prestigious Committee led by Sacramento Mayor Kevin Johnson to sellout the Sacramento Kings first two home games is off to a fast start.

“The response from the community has been outstanding so far,” said former Kings great and Sellout Committee member Bobby Jackson. “It’s clear we will have unbelievable crowds at the first two home games, and tickets are going fast. We are anticipating a sellout in the very near future.”

On Oct. 13, the Kings and Mayor Johnson announced an unprecedented community-based campaign to sellout the Kings first two home games – matchups against the Memphis Grizzlies on Nov. 2 and the Atlanta Hawks on Nov. 4.

Kings Record Significant Growth and Impact in Strategic Alliances

New Partners Include Premium Brands Baskin-Robbins, Jamba Juice and MillerCoors

SACRAMENTO, CALIF., Oct. 22, 2009 – The Sacramento Kings continue to record significant growth and impact in strategic alliances. For the 2009-10 season, new alliances partners include premium brands Baskin-Robbins, Jamba Juice and MillerCoors – for new partners Baskin-Robbins and Jamba Juice, their alliances with the Kings mark the first sports marketing partnerships in their companies’ histories.

“Our strategic alliances business is thriving this season,” said Joe and Gavin Maloof, Co-Owners of the Sacramento Kings. “Local businesses and premium brands continue to realize the positive impact a strategic alliance with the Kings can have on their bottom line. Growth in our new strategic alliances along with renewals of our valued long-term partners shows the ability of our business team to create real value and return on our partners’ business objectives.”

Notable Kings strategic alliances successes include case studies conducted by current partners Subway and Anheuser-Busch. Last season, a Kings/Subway promotion entitled “Dine with the Kings” resulted in an increase of nearly $1.6 million (24 percent) in gross sales for participating restaurants during the promotion period. In addition, a Kings/Anheuser-Busch retail activation at local Raley’s and Bel Air Stores in 2008 resulted in a 29 percent sales increase for the featured products during the activation period.

Structured as a full-service business partner, with a vast array of assets and capabilities, Maloof Sports & Entertainment can effectively and efficiently deliver on virtually any of its partners’ business objectives including driving revenue, employee productivity, brand building, customer relationships and public relations.

The Kings continue to add new alliances partners for the 2009-10 season including: Apollo Jets, Baskin-Robbins, Bella Bru Cafés, California Family Fitness, Clear, Foot Locker, GSL Fine Lithographers, Hubacher Cadillac, Jamba Juice, the law firm of Kronick, Moskovitz, Tiedemann and Girard, MillerCoors, Palms Casino Resort, Spalding and the Office of Traffic Safety.