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Big-money sponsors like FedEx are ruining college football
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As I was sitting on my couch this evening enjoying the semi-decent BCS Championship tilt between Florida and Oklahoma and the simply pleasant half-time display from each team’s marching band, I was suddenly horrified.
Don Colleran, Executive Vice President of Sales for FedEx, popped up on the screen and started talking. FOX’s Chris Myers was talking too, it seemed like they were conducting an interview.
I was confused, why was Don talking to me? Does he/FedEx/FOX think I give a hoot (replace ‘hoot ‘with favorite expletive) what he has to say?
Well, I thought, if he is talking it must be about football, maybe he played in college or something. He couldn’t be actually making this appearance to plug his company, a billion-dollar enterprise that is more visible during this telecast than Pacman Jones at a strip club.
Nope, no such luck. This incredibly pompous (again insert expletive) was plugging his freaking company.
“We expected good air and ground games for both teams,” he said. “Just like FedEx.”
Then I turned the game off. Don’t tell me what happened, I don’t care any more.
It is insulting to me that this entire sport (or at least the BCS) is driven by money and greed, and companies like FedEx are at the wheel. Every commercial break (and they were many) included a spot from the Purple box jockeys. Plus, they sponsored the trohpy, the best plays of the game and who knows what else. I would say that is enough airtime, keep the VP of Sales off the screen.
I know all of the major sports are money making enterprises and for me that is OK, at least most of them actually have championships that are settled on the field, not by a computer.
We all need to fight back and return this sport to the competitors. It will be easier for me to endure the FedEx overkill if the Orange Bowl was part of a playoff system. Right now it’s not a sport, it’s a pageant.
Some great BCS-bashing links:
- Rick Reilly says tonight’s game doesn’t even matter; we already know who the real champ is.
- This site says hold off on investing in college football until the BCS provides our teams a way to…settle it on the field.
- Our own College Football Examiner has Utah's take on things.
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