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Building your personal brand with Facebook
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I hate to draw lines in an industry that has yet to really define itself but I feel compelled to provide some follow up to an article I wrote some time ago on personal branding … more specifically on how a properly utilized LinkedIn page can enhance your employment opportunities and status within a given industry. Whereas we all seem to agree that LinkedIn provides an excellent conduit to peer groups and employers there was some differing opinions offered up on Facebook and just what role it plays in our efforts to brand ourselves.
Many in the social media community look at Facebook as our own individualized micro site that links to our family, friends and interests in a highly personalized way. Updates, photos and profiles can tell the world our story and give people insight to our lives, our passions and even our activities.
Before everyone gears up for a lecture on inappropriate photos of you doing keg stands and playing beer pong know this. That is way too obvious of a topic to waste your time on here. What I want to address is Facebook’s unique ability to complete the personal branding profile by providing insight into what kind of person you actually are once the tie comes off.
My LinkedIn profile will give you all the professional information that you would ever want to know about me. In other words … LinkedIn will showcase my professional experience, my academic accomplishments, my associations and affiliations, and other important ‘professional’ information that I want to share.
On the other hand my Facebook profile will tell you about my family, who I associate with, and what I do with my spare time. I maintain that this type of information is equally (if not more) valuable to potential employers and can enhance your personal branding immensely.
Social “fit” is an important hiring criterion for many forward thinking companies…especially smaller ones. As I look to expand Rethinc I will give careful consideration on just how a candidate may interact with my current employees so that our work environment continues to be energetic, creative, and highly collaborative. Facebook offers me that opportunity to see the real you and to determine if you are really as “like minded” as you said you were in the interview.
I realize that Facebook features permission based access and I will remind you that the change in the employment landscape has plenty of friends networking with friends for jobs. Also… questions regarding your social marketing experience and presence are quite common in today’s marketing industry. In short … access to an employee or a job candidate’s site is typically not a problem.
So remember … social media offers you a unique and dynamic way for you to communicate to the world just what you are all about. Facebook can enhance your personal branding profile and provide key insight that differentiates you from other job candidates or peers within your industry. If your profile is all about beer pong, keg stands and foul language you just might get invited to the party … if it’s reflective of a solid all around person who is light hearted, hard working, and like-minded … you just might get invited to the table.
Ed Olsen is the owner of Rethinc Advertising in Scottsdale Arizona and he invites you to be his friend and give him your feedback on personal branding on Facebook … http://www.facebook.com/friends/
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