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Michael Irvin's "4th and Long" a series hit
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Michael Irvin's reality show "4th and Long" seems to have given Spike TV a huge spike in the ratings game.
Dallas earned the highest local household rating with a 1.8, outperforming the national average by +95 percent.
In Spike's key demographic of men 18-34, the show tallied a 3.0 rating in Dallas, out-performing the national average by 82 percent
Overall nationally, "4th and Long" delivered 1.2 million viewers and a 1.7 rating in men 18-34.
"4th and Long" improved Spike TV's rating in its timeslot (vs. last year) by a staggering +131 percent in men 18-49 and +224 percent in men 18-34.
"4th and Long" was the No. 2 program in its timeslot among Men 18-34 -- beaten only by the WWE, which is the highest rated show on cable, believe it or not.
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