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Local Women of Influence Rule New Cadillac Promotion
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Have you heard about Cadillac's innovative new social media-driven promotion to put influential local women into the driver's seat of their marketing? In both the Tampa and Orlando markets, influential women in the community (entrepreneurs, consultants, marketing executives and other business professionals) are being asked to take on the SRX Driving Force challenge. A group of local women trade in their own automobiles to drive a Cadillac SRX all over the Bay area for an entire week, attend their many community events and blog about their Cadillac adventures and their experience behind the wheel. Throughout all of this online journaling, contenders are on a mission to drive traffic to their blog and whomever gets the most unique visitors to check out their Cadillac blog page wins $500 for the charity of their choice.
Since the campaign's inception, some memorable ladies from the Bay area have taken to the road including Mise En Place founder Maryann Ferenc, VP of Marketing and Development for the Glazer Children's Museum Heidi Shimberg, BrandTampa.com founder Julia Gorzka and Director of Marketing at the Crisis Center of Tampa Bay, Carissa Caricato, who managed to get 771 new people reading about her car, which she affectionately referred to as "Big Red." (This writer happened to bump into both Gorzka and Caricato at a local tweet-up during their busy week, and the ladies were definitely spreading the word about their blog pages.)
Caricato won the first week's $500 award which she of course donated to her own place of work, a non-profit. Congratulations! Another group of influential Bay area women, this time in the Venice/Sarasota region, are spreading the word as they toodle-oo around their neighborhood and downtown streets.
But this clever marketing promotion from GM raises some important questions: when did scope of influence become such a hot marketing commodity? How can you use your own sphere of influence to make an impact in your industry? In your community? And when will other car companies pick up on the campaign's success to launch similar interest-building efforts of their own? Stay tuned, folks.
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For more info: Learn more about Chris at www.kuhnworks.com or email her at ckuhntampabay@gmail.com. Plus, you can follow Chris on Twitter @CKuhnTampaBay.
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