Networking as a job search tool (part 2): Join professional associations
The following is part of a series about networking as a job search tool. According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking. This series addresses numerous ways to build relationships with potential employers, not necessarily in order of importance or effectiveness.
Getting involved in relevant professional associations on campus can both educate you about your career decision and offer a wealth of networking opportunities.
Most professional organizations offer significantly reduced rates for students, but the potential benefits of joining should certainly outweigh the cost. Please note that in order for professional associations to function as a networking tool, it is not enough to simply join. Regularly attend meetings, become an officer and volunteer during special events. Such actions should routinely connect you with veterans in your industry.
While certainly not all organizations do this, International Association of Business Communicators meetings often begin with the moderator asking all hiring employers and those looking for jobs to stand up so they can get to know one another. Even if the employers are not currently hiring at your level, this presents a good opportunity to make contacts in the industry.
“If you begin applying for jobs from postings, you place yourself in a competitive situation right from the start,” said Craig Powell, president and CEO of
ConnectEDU National Network. “It’s an uphill battle against hundreds of other applicants. With networking, opportunities arise that might never make it to the job board because your contacts have you top-of-mind for consideration based on what they already know about you. You can stand out.”