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Above: Microsoft's offensive "Puke Ad" as seen on Youtube
Today, Microsoft pulled its latest ad for Internet Explorer 8, which featured gratuitous amounts of vomiting. The ad, was part of a series of ads starring actor Dean Cain and directed by Bobcat Goldthwait.
The removed ad features a wife vomiting uncontrollably after finding hardcore porn on her husband's computer. The man slips over and she continues vomiting over him. Cain, narrating, then pops in to tell viewers that this wouldn't have happened had the man used an I.E. feature called "InPrivate Browsing". The ad was criticized, not only for its excessive use of vomiting, but also because it seems to be offering tips for how to browse porn without your spouse catching you.
According to an interview with Techflash, Goldthwait said these were the first commercials he's ever directed and believed Microsoft brought him on board to bring an edge to their marketing efforts.
Goldthwait created four commercials for Microsoft. The offensive one above titled "O.M.G.I.G.P" or "Oh My God I'm Gonna Puke", plus "S.H.Y.N.E.S.S." (Sharing Heavily Yet Not Enough Sharing Still), "F.O.M.S" (Fear Of Missing Something) and "G.R.I.P.E.S" (Gripping Rage Internet Pathetically Extra Slow').
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