Internet marketing: It is important to have a consistent message across cyberspace

November 22, 11:48 AMInternet Business ExaminerPhyllis Zimbler Miller

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Whatever size your social media bio is, it should be consistent with your other social media bios.

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As you build your Internet presence for marketing your brand, book or business, you want to be very aware of how you are presenting yourself to different audiences.

On LinkedIn the information asked for supports a professional image. Thus what you have entered there is probably supportive of your Internet marketing positioning.

On Facebook your personal page may be less professional. If too unprofessional, you should choose privacy settings that only allow your good friends to see the page.

Of course, on the flip side, if you have a fan (business) page on Facebook, this page should be professional.

Now on Twitter you may choose to be more personal in your tweets. Yet your Twitter profile should support your Internet marketing goals. This is especially true when it comes to the one hot link you are allowed to provide on Twitter.

Twitter works best for marketing purposes when you first create relationships with people before “marketing” to them. Thus be careful what link you use from your Twitter profile.

I usually check the one link of someone’s profile before deciding whether to follow that person. And if that link brings me to a sales page rather than an information page, I’m definitely turned off. FYI -- I would then only follow that person if there were a very specific reason to do so.

Read my post “What Does Your Web Site Have to Do With Your Twitter Account?” at my new blog www.TwitterandYourWebsite.com. This post talks about why it is so important that your Web site not be a disconnect from your Twitter profile.

© 2009 Miller Mosaic, LLC

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