
One of the benefits of tweeting on Twitter is that Twitter search functions (and now Bing’s search engine) can find your tweets if the keywords in the tweets are relevant to people’s search terms.
This means that, in addition to editing your tweets to be informative and compelling in 120 characters or less, you need to spend more thought on using keywords.
For example, sometimes this may mean changing the title of a blog post to make it more searchable on Twitter:
I wrote the headline “Print Newspaper Circulation Falls While Online News Is More User-Friendly” for an huliq.com article of mine. And I admit that I tweeted it this way.
In retrospect, as the article talked about both the LA Times and the NY Times, my tweet might have been better served for SEO purposes if I had written the headline in the tweet as:
LA Times Is Judged to Have Better Online Site Than NY Times
Why would this be better? Because it is much more likely that people would search for LA Times and NY Times than they would search for newspaper circulation.
On second thought, perhaps I should have written the original huliq.com article differently so that I could use this second headline also for that article.
It all comes down to writing first, then revising based on keyword considerations. After all, if we’ve taken the time to write the article/post, we might as well spend a few minutes extra to increase the probability that more people will find our article/post when searching for information on the topic.
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© 2009 Miller Mosaic, LLC
For more information, read these articles:
Brushing up your online presence includes revisiting older pages on your Web site
Internet business: 10 reasons to revise your online profiles
Twitter basics -- first steps in joining the social networking site