Freelance publicist needed for small business success

May 28, 9:10 PMPublicity ExaminerCarrol Van Stone

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Carrol Van Stone, Freelance Publicist

Hiring a freelance publicist for small business, start-up and entrepreneur executive visibility is the only way to achieve increased name recognition, company awareness and solution recognition. Here's why. 

Unless you have funding for big ad campaigns, large industry sponsorships, or extravagant corporate social responsibility programs -- your brand, solution, and company will get lost in the shuffle. So, how can a small to mid-size company make it? Media coverage.

Every serious executive needs to develop and embrace a relationship with the press in order to be relevant and newsworthy. Getting ink is the only way unknown companies can become known quickly and in a big way. Large circulation newspapers, magazines with long table life, and online media are the only way to get your company coverage in publications when dollars come up short to showcase your brand and company through paid advertisements.

So, why a freelance publicist? Because they can move with the headlines without getting supervisor approvals or committee rulings. A freelance publicist will strike when the iron is hot and run a pitch & book operation like nobody's business. Speed, creativity, ambition, and determination -- all which a freelance publicist must possess to be powerful and purposeful.

If you still don't believe it --try me -- I'll make your media magic come true!

For a freelance publicity proposal by the project or ongoing retainer, contact Carrol Van Stone @ visibilitybook@aol.com or visit her website, VISIBILITY BOOKINGS.