
The Donald does it again! One day after huge press coverage for his successful Celebrity Apprentice finale,Trump announces Miss California, Carrie Prejean, will keep her title and runner-up status as part of the Miss USA Pageant -- owned by Donald Trump.
The controversy began with her honest answer that she does not believe gay marriage should be legalized -- but that couldn't get her fired. It was the topless photos she had taken prior to the pageant which were leaked to the media. Trump says she is a beautiful woman and the pictures were not much different than those of other models and so she stays! Trump says one of the reasons why this got so much press attention is because Carrie Prejean is "so unbelievably beautiful." Is he fabulous or what!
Trump began the press conference by telling us how successful both pageants were that he now owns, MIss Universe and Miss U.S.A., while Miss America is no longer carried on network TV. "They are both monsters," says Trump reminding us that this controversy could only be front page news because the contests have become so relevant. So much so that he announced NBC has renewed for another three years. What better way to promote your success than by promoting your success!
Every PR professional can and should learn from The Donald -- there is no greater PR teacher on the universe!!