McCain suspends campaign and could rise because of it
Republican nominee John McCain’s sudden announcement to suspend his presidential campaign until the financial crisis is resolved could be the jolt he needs to bring his campaign back to the top.
By using the same crisis to stop his campaign that has apparently been the impetus for Barack Obama’s recent gains in the tracking polls, McCain may have shrewdly eclipsed the shift in the race. Ironically, McCain’s plan to suspend his campaign could wind up being his stage to soar. Here’s how:
Instead of a freefall under the avalanche of poor poll numbers and the snowballing financial crisis, McCain may ride that very crisis to the top. He’s proposed Obama suspend his campaign as well, and asked for Friday’s first presidential debate to be postponed.
From McCain’s perspective, that makes him proactive on the financial crisis – and forces Obama to look reactive regardless of what the Illinois senator might do next.
McCain’s suggestion that they jointly abandon their respective roles as Republican and Democratic opponents - and instead join as Americans to resolve this crisis – is savvy politics. Is it also sappy patriotism? Perhaps, though it would be difficult for most to argue that solving the financial crisis should not be a priority.
Smart PR? In my book, yes, because McCain made the first major move by suspending his campaign and appearing as a leader in the crisis.
Is there anything Obama can do to counter? We’ll see. He’s been put in a difficult position because he now has to respond in some fashion to McCain.
Again, the key is that McCain made the first major move. And being first is, after all, the goal of any political campaign.