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Cyber Monday deals are good PR
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Cyber Monday deals, free shipping, 20% off, 30% off, best deals ever, $50 off, win a shopping spree, enter the sweepstakes -- every day for weeks the email alerts arrived reminding me that the holidays were coming. Now the holidays are here and the emails continue to arrive at a frantic pace offering Godfather style incentives -- the ones you can’t refuse. Here are a few which are sure to make me a returning customer:
Ross-Simons a jewelry catalog and online retailer sends me daily emails adding more offers in every promotion. With free shipping and 20% off, I was ready. My husband, acting as Santa, called to place an order. The discount had already increased from 20 to 30% off. Talk about pleasant surprises....
eFashionSolutions is an online e-commerce provider behind many popular apparel and accessory brands including DKNY, BabyPhat,and SeanJohn. They want me to experience the rewards as I shop. So as my spending increases so does my discount. They also manage the XXL Mag Store which makes it possible to buy multiple brands in one order. They also have an exclusive one-of-a-kind T-shirt giveaway for orders over $100 and only a $2 flat rate shipping.
Amazon continues to be fabulous because they are partnered up with so many stores and their free super-saver shipping is almost always faster than they claim.
Gold Violin is a senior/independent living gadget company and usually put a "free gift" in the package that is useful and a terrific stocking stuffer. And the free shipping for them is huge because the inventory they specialize in is heavy stuff like walkers, wheelchair accessories, etc.
ProFlowers is my favorite online flower store because they send me thank you offers for the next order as soon as my last order is confirmed. What could be pushy is actually warm and embracing.
These Cyber Monday offers are all positive and engaging while other brands insist on making me race or panick. Email subject lines with only 4 days left, promotion ends today, or sweepstakes closes in 24 hours are alienating and suggest fear rather than excitement. and good deals. The best PR retailers can achieve this holiday season is by understanding the holiday experience is about giving and getting -- and the cyber stores who give us now will get from us after the season and year 'round.
For more info on how to bring your apparel brand online, visit eFashionSolutions.
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