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Carrol Van Stone is a publicist, media strategist and keynote coach for CEOs and entrepreneurs. She has helped dozens of companies increase name recognition, build brand-equity, and dramatically improve revenues through visibility and headlines. Visit her website or email her.

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Freelance publicist needed for small business success

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Hiring a freelance publicist for small business, start-up and entrepreneur executive visibility is the only way to achieve increased name recognition,...
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Publicity and media coverage: The ROI of getting ink

Publicity, media coverage, press relations work! When individuals, businesses, and events secure media coverage by getting ink, appear on broadcast,...
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Adam Lambert in bottom three! Was great PR bad for American Idol favorite?

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Adam Lambert landed in the bottom three on American Idol results show after the Rat Pack theme. The live audience was visibly and audibly shocked when...
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Boating, Swimming and the Symphony: PR for the arts on vacation

Deep Creek Lake is one of the most popular four-season resorts in the mid-Atlantic. A mere 2 hours from Pittsburgh and most of Maryland, WV,...
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Trump fires Dennis Rodman off Celebrity Apprentice: PR Lesson Learned

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The Donald fired Dennis Rodman in this week’s Celebrity Apprentice. He was fired for being project manager of the losing team – instead of...
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Five tips to maximize Twitter, LinkedIn for corporate use

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Twitter, LinkedIn, Facebook, WordPress, and YouTube can all be effective in building your brand visibility and strengthening your business...
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Best ways to market your PR hits

It's been said that advertising is what you pay for and publicity is what you pray for. If you are lucky enough to get answered prayers on PR for your...
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Donald Trump fires comedian on Celebrity Apprentice: PR Lesson learned

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Donald Trump fired comedian Tom Green in episode 3 with a near miss in the Board Room by Dennis Rodman. Both teams were charged with selling wedding...
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Career change: Savvy secretary reinvented herself as shrewd publicist

I began my career as an executive secretary when being an executive secretary had power and prestige. Even the heroine in Jacqueline Susann’s...
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Five reasons to Twitter, LinkedIn, or Facebook: The new PR

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Karl Rove uses Twitter but admitted it is tough to optimize. Learning how to use LinkedIn, Facebook, Twiiter, MySpace, or any other new Web 2.0...
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