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Carrol Van Stone is a publicist, media strategist and keynote coach for CEOs and entrepreneurs. She has helped dozens of companies increase name recognition, build brand-equity, and dramatically improve revenues through visibility and headlines. Visit her website or email her.

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Publicity Examiner's Articles

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Freelance publicist needed for small business success

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Hiring a freelance publicist for small business, start-up and entrepreneur executive visibility is the only way to achieve increased name recognition,...
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PR for laid off workers: Twitter, LinkedIn, Facebook to promote

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Thomasina Tafur was laid off after 19 years of loyal service at a Fortune 200 company. She is part of a growing pink-slip club of entry-level,...
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Publicity and media coverage: The ROI of getting ink

Publicity, media coverage, press relations work! When individuals, businesses, and events secure media coverage by getting ink, appear on broadcast,...
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Trump fires Brian McKnight and brings Piers Morgan back: PR lessons learned

The Donald fires Brian McKnight for episode 7 task and brings back Piers Morgan to review the final eight for next week. Here’s how it happened....
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Celebrity Apprentice shocker! Trump fires Tionne and Khloe: PR lessons learned

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The Donald fired Tionne Watkins and Khloe Kardashian in a shocking Board Room scene on epsidoe 6 of Celebrity Apprentice. Here’s how it...
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Boating, Swimming and the Symphony: PR for the arts on vacation

Deep Creek Lake is one of the most popular four-season resorts in the mid-Atlantic. A mere 2 hours from Pittsburgh and most of Maryland, WV,...
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Trump fires Dennis Rodman off Celebrity Apprentice: PR Lesson Learned

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The Donald fired Dennis Rodman in this week’s Celebrity Apprentice. He was fired for being project manager of the losing team – instead of...
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Five tips to maximize Twitter, LinkedIn for corporate use

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Twitter, LinkedIn, Facebook, WordPress, and YouTube can all be effective in building your brand visibility and strengthening your business...
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Best ways to market your PR hits

It's been said that advertising is what you pay for and publicity is what you pray for. If you are lucky enough to get answered prayers on PR for your...
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Career change: Savvy secretary reinvented herself as shrewd publicist

I began my career as an executive secretary when being an executive secretary had power and prestige. Even the heroine in Jacqueline Susann’s...
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