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Carrol Van Stone is a publicist, media strategist and keynote coach for CEOs and entrepreneurs. She has helped dozens of companies increase name recognition, build brand-equity, and dramatically improve revenues through visibility and headlines. Visit her website or email her.

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Publicity Examiner's Articles

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Freelance publicist needed for small business success

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Hiring a freelance publicist for small business, start-up and entrepreneur executive visibility is the only way to achieve increased name recognition,...
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PR for laid off workers: Twitter, LinkedIn, Facebook to promote

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Thomasina Tafur was laid off after 19 years of loyal service at a Fortune 200 company. She is part of a growing pink-slip club of entry-level,...
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Publicity and media coverage: The ROI of getting ink

Publicity, media coverage, press relations work! When individuals, businesses, and events secure media coverage by getting ink, appear on broadcast,...
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Twilight the book, Twilight the movie, Twilight the brand: PR for franchise success (Part 1)

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The Twilight brand from the book to the movie to the vampire-human lifestyle to the characters Edward and Bella to the Hollywood stars Robert...
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Binghamton shooting rampage: No PR during breaking news

NOTE: Below has been updated based on current news link.The Binghamton shootings left 13 dead and 4 critically injured by a gunman who began firing at...
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Trump fires Dennis Rodman off Celebrity Apprentice: PR Lesson Learned

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The Donald fired Dennis Rodman in this week’s Celebrity Apprentice. He was fired for being project manager of the losing team – instead of...
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Trump fires model Claudia after men win big: PR lesson learned

The Donald fired "Deal or No Deal" model, Claudia Jordan, after the women's team was annihilated by the men. Even though the men had less...
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Best ways to market your PR hits

It's been said that advertising is what you pay for and publicity is what you pray for. If you are lucky enough to get answered prayers on PR for your...
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Career change: Savvy secretary reinvented herself as shrewd publicist

I began my career as an executive secretary when being an executive secretary had power and prestige. Even the heroine in Jacqueline Susann’s...
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Branding wins on Celebrity Apprentice: PR lessons learned

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Donald Trump fired Gold-medal Olympic figure skater, Scott Hamilton, in episode 2 of The Celebrity Apprentice 2. The very obvious branding disaster...
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