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Carrol Van Stone is a publicist, media strategist and keynote coach for CEOs and entrepreneurs. She has helped dozens of companies increase name recognition, build brand-equity, and dramatically improve revenues through visibility and headlines. Visit her website or email her.

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Publicity Examiner's Articles

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Trump fires Brian McKnight and brings Piers Morgan back: PR lessons learned

The Donald fires Brian McKnight for episode 7 task and brings back Piers Morgan to review the final eight for next week. Here’s how it happened....
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Using strategic PR to stay on top

With the continued rough economy, it’s hard to imagine there could be a success but there is. Batteries Plus,...
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Inauguration Day festivities launch Obama-branded products and services

Millions and millions of people are coming to Washington, D.C. for the historic Barack Obama Presidential Inauguration. Lining the streets on January...
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Selling your car by using great PR

When you market and promote your car properly for sale -- you will position yourself to receive the highest price possible – maybe even a...
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PR for the Bible: Trading cards for kids

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When Steven Kaye developed his idea to create a line of Bible Trading Cards he would be following the lead of other popular and proven kids...
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PR to drive up revenue: Offer add-on services to current clients

Christmas Decor company was named a Top Ten Home Improvement Franchise of 2008 by Entrepreneur magazine and AOL Small Business. And to think it all...
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Cyber Monday deals are good PR

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Cyber Monday deals, free shipping, 20% off, 30% off, best deals ever, $50 off, win a shopping spree, enter the sweepstakes -- every day for weeks the...
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Seven ways to grow your eBay business and build good PR

As reported, many states and city governments are selling their assets online to raise revenue. And now retailers are emptying their shelves into the...
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Exclusivity and the PR benefits

Wireless Zone, a retail chain selling cell phones, accessories and calling plans, decided to exclusively work with...
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PR for retail stores: Stocked shelves with popular products

Halloween candy, costumes and decorations give us our first peek into who will have what for the holidays. The best PR image for any retailer is to...
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