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Carrol Van Stone is a publicist, media strategist and keynote coach for CEOs and entrepreneurs. She has helped dozens of companies increase name recognition, build brand-equity, and dramatically improve revenues through visibility and headlines. Visit her website or email her.

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Publicity Examiner's Articles

Showing: business articles

PR and power of the A.A. Degree: Success stories (part 2)

As reported in part 1, graduating with an A.A. degree is a serious endeavor. Many entrepreneurs and executives, both male and female, holding an...
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Best ways to promote your vacation rental: PR for your property

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Vacation rentals by owner are a business and just like all businesses -- no one can buy or rent from you if they don't know that you're there. So...
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Guatemala: The new nearshore and offshore

Outsourcing, nearshoring, and offshoring to Guatemala means you are serious about investing in the growth of your business. Smart, efficient and...
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Branching out on your own? The entrepreneur checklist to do good and look good for success

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When Carol Blessing left her employer to launch her own skin care business – she was ready for the highs and the lows. But since launching Green...
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PR for laid off workers: Twitter, LinkedIn, Facebook to promote

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Thomasina Tafur was laid off after 19 years of loyal service at a Fortune 200 company. She is part of a growing pink-slip club of entry-level,...
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Top 5 ways VC firms can position their portfolio companies for success

Using your brand as a sales accelator is the way to achieve success and Brenna Garratt, CEO of The Delve Group, Inc. knows how to get you there!...
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Publicity and media coverage: The ROI of getting ink

Publicity, media coverage, press relations work! When individuals, businesses, and events secure media coverage by getting ink, appear on broadcast,...
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Trump says Miss California keeps title! Great PR for Miss USA

The Donald does it again! One day after huge press coverage for his successful Celebrity Apprentice finale,Trump announces Miss California, Carrie...
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Twilight the book, movie and successful brand: Part 2

Twilight the book, movie, DVD and licensed brand franchise hit! Larissa Faw, editor of Youth Market Alerts, offered her first 4 insights in part 1 and...
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Twilight the book, Twilight the movie, Twilight the brand: PR for franchise success (Part 1)

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The Twilight brand from the book to the movie to the vampire-human lifestyle to the characters Edward and Bella to the Hollywood stars Robert...
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