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Carrol Van Stone is a publicist, media strategist and keynote coach for CEOs and entrepreneurs. She has helped dozens of companies increase name recognition, build brand-equity, and dramatically improve revenues through visibility and headlines. Visit her website or email her.

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Boating and the Beatles? Beatlemania Now comes to Deep Creek Lake

Deep Creek Lake is a very popular resort in the summer for couples, families, and friends because it has something for everyone..swim, boat, jet-ski,...
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Twilight the book, Twilight the movie, Twilight the brand: PR for franchise success (Part 1)

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The Twilight brand from the book to the movie to the vampire-human lifestyle to the characters Edward and Bella to the Hollywood stars Robert...
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Adam Lambert in bottom three! Was great PR bad for American Idol favorite?

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Adam Lambert landed in the bottom three on American Idol results show after the Rat Pack theme. The live audience was visibly and audibly shocked when...
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American Idol sing Rat Pack songs: PR for the standards and Sinatra photos

American Idol Top 5 sang the songs from days of the Rat Pack -- but instead of Frank, Dean and Sammy we heard from Adam Lambert, Danny Gokey Matt...
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Trump fires Natalie and Herschel off Celebrity Apprentice: PR lesson learned

The Donald fired Natalie Gulbis and Herschel Walker in this week’s Celebrity Apprentice epside 8. The LPGA champion Natalie was fired for two...
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Trump fires Brian McKnight and brings Piers Morgan back: PR lessons learned

The Donald fires Brian McKnight for episode 7 task and brings back Piers Morgan to review the final eight for next week. Here’s how it happened....
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Celebrity Apprentice shocker! Trump fires Tionne and Khloe: PR lessons learned

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The Donald fired Tionne Watkins and Khloe Kardashian in a shocking Board Room scene on epsidoe 6 of Celebrity Apprentice. Here’s how it...
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Good Friday, Passover, Easter: PR for Bible trading cards

Passover, Good Friday, Easter and the Bible will be everywhere this week. From retailers selling aisles of chocolate bunnies and marshmallow chicks to...
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Trump fires Dennis Rodman off Celebrity Apprentice: PR Lesson Learned

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The Donald fired Dennis Rodman in this week’s Celebrity Apprentice. He was fired for being project manager of the losing team – instead of...
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Trump fires model Claudia after men win big: PR lesson learned

The Donald fired "Deal or No Deal" model, Claudia Jordan, after the women's team was annihilated by the men. Even though the men had less...
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