One of television’s most effective pitchmen has died. Again people are in a state of shock and sadness and asking questions about why and how. “Struck down in his prime,” some are even saying.
Billy Mays was a powerful presence and when someone like that dies, we have an opportunity to face our own unconscious feelings and unanswered questions about life and death. How can we extract a real sense of meaning for ourselves in the life and death of someone like Billy? If we want to understand something about our own life’s meaning, process, and eventual death, we can take time to reflect on his life as he lived it. We can thus allow the legacy of his life to continue to live through us, not as a fading memory of someone struck down too soon, but as a living energy from which we can draw and continue to live.
Billy took a dream and he cultivated that dream to fruition. That he did this is a potent statement about the power of an individual. Can we not learn from his example about the power and potency of our own lives and our own individuality? Individuality is something that for many still lies dormant. Individuality is a potent quality in us all that is waiting for release from the bondage of conventionality.
In a time when big companies are begging for governmental bailouts and smarmy businessmen are stealing the life savings of others – things for which all of us will eventually pay - Billy’s self-start company, Mays Promotions, was earning millions legitimately. And it was not through scheming, bailouts, or through any other undignified means.
He showed by example that you do not have to rely on anyone but yourself to get you through the hard times. It can be said that Billy Mays stands as a symbol for individuality and self-respect and that his individuality was indeed his last and best pitch.